Panic Cell
save me
Dop Tim O'Connell
Telecine Dave Ludlum at Framestore

This was another three day shoot starting with the band performance. We wanted to shoot them in a confined metallic space like a shipping container with very low light. Unfortunately the logistics of filming in a freight container were too great so we came up with the idea of using the back of a truck. The truck we had in mind was too expensive to hire so we used the AFM lighting truck. We dressed the interior and hung 40 light bulbs only three of which were actually live, then cheated the band around into different positions to give the feeling of an enclosed space.

The interiors were shot in the bathroom and living room of my flat and were lit by Tim, the master of understatement, with one kino tube and a bit of reflective milar.

The exteriors were shot in a drainage pit at the bottom of a field in east sussex. The week before the shoot I'd dug a hole and sunk a plastic barrel into the side of the pit, the idea being we would stand our actor in it then fit a kind of sleeve around his waste and dress the earth around him. Unfortunately the barrel filled with freezing water. Add to that, he was topless and it was January. We shot quickly.

Luke Bell, the singer of Panic Cell, used the videos as effective marketing tools to compliment the bands album and despite not having a record deal, secured a slot for Away From Here on the Sky rock channel Scuzz's new bands playlist. The channel agreed to replace the video with Save Me, but on seeing it, upgraded the band to the main playlist where it stayed in the top ten for a record breaking 18 weeks, making it the most voted for video in the channels history.   

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